Exercise 1 ： Web Design Analysis

Exercise 1: Web Analysis Report for Interactive Design Course

1. Background and Purpose of the Exercise

In the 2nd week of the Interactive Design course, we need to complete the following tasks for the "Web Analysis" exercise:

1. Select 5 websites from recommended platforms

2. Analyze their advantages and disadvantages from five core dimensions: goal communication, visual design, functional usability, content quality, and performance compatibility

3. Summarize the findings and put forward improvement suggestions, and finally form a well-structured analysis report

2. Explanation of Analysis Dimensions

The following are the core evaluation dimensions for this Web analysis, and each website will be analyzed around these points:

• Goal Communication: Whether the core goal of the website can be quickly understood by users

• Visual Design and Layout: Whether the color matching, typography logic, and use of images/multimedia are reasonable

• Function and Usability: Whether navigation, interactive elements, forms, etc. are easy to use and intuitive

• Content Quality and Relevance: Whether the accuracy, clarity, and organization of information meet the standards

• Performance and Compatibility: Loading speed and adaptation to multiple devices/browsers

3. Analysis Framework for Websites 

Taking "Website" as an example, the analysis will follow the following structure:

1. Basic Information

◦ Website name, URL, type 

◦ Core goal 

2. Goal Communication and First Impression

◦ Whether users can perceive the value of the website within 3 seconds

◦ Whether the brand image and positioning are clear

3. Visual Design and Layout

◦ Coordination of color matching and fit with the theme

◦ Hierarchy and readability of typography

◦ Quality and functionality of images/multimedia

◦ Sense of balance and emphasis of the overall layout

4. Function and Usability

◦ Intuitiveness of the navigation structure

◦ Ease of use and feedback of interactive elements (buttons, links, etc.)

◦ Mobile adaptation effect

5. Content Quality and Relevance

◦ Accuracy and credibility of information

◦ Clarity of content expression

◦ Logic of content organization

6. Summary of Advantages 

7. Disadvantages and Improvement Suggestions 

Process Work

1.Website Analysis 1：Nitex

2.Website Analysis 2：

3.Website Analysis 3：

4.Website Analysis 4：

5.Website Analysis 5：

1.Website Analysis: Nitex

Purpose & Goal

Nitex is a fashion supply chain service provider headquartered in Dhaka, Bangladesh.

Its core goal is to help fashion brands accelerate their product launch speed through a technology-driven design and production platform.

Its mission is to reshape the traditional fashion supply chain by integrating links such as trend forecasting, in-house prototyping, and global delivery.

Nitex is committed to providing customers with agile, efficient, and transparent end-to-end solutions.

Visual Design & Layout

From the provided text description, Nitex’s website design tends toward a professional and clear business style.

Its design features:

• Color Scheme: White background with business tones such as dark blue

• Overall feel is clean and professional, consistent with the temperament of a B2B platform

• Typography: Clear information hierarchy with prominent key content

• Helps users quickly understand service advantages

• Image Usage: High-quality product and scenario images

• Displays logos of partner brands to enhance trust

• Layout: Clear modular layout

• Guides visitors to understand services, advantages, and cooperation methods in a logical order

Functionality & Usability

The website’s functional design centers on the core needs of B2B users.

Main features:

• Navigation Structure: Clear and intuitive with distinct categories

• Users can quickly find required information

• Core Function Entries: Conversion buttons such as "Contact Us" or "Start Cooperation" are prominent

• Convenient for potential customers to initiate communication

• Interactive Experience: Although no complex animations are mentioned

• The overall design focuses on practicality and efficiency

• Ensures direct communication of commercial information

Quality & Relevance

The professionalism and pertinence of the website content are very strong.

Main advantages:

• Information Communication: Clearly elaborates on service content, advantages, and cooperation models

• Helps visitors quickly judge if it meets their needs

• Content Organization: Organized according to the logic of "Who we are - What we do - How we help you"

• Consistent with the standard narrative style of commercial websites

• Professional Endorsement: By displaying well-known partner brands (such as River Island, Mango)

• Effectively establishes industry credibility and a professional image

Performance

Although no direct performance data is mentioned, as a technology-driven supply chain platform, its website performance should be guaranteed.

It can be inferred that:

• Loading Speed: Images and page elements load quickly

• Will not make commercial users wait

• Cross-Device Compatibility: Should support different devices and browsers well

• Ensures customers around the world can access smoothly

Strengths & Weaknesses

Strengths:

• High Professionalism: Both visuals and content are highly consistent with B2B business scenarios

• Clear Information: Core values and services are clear at a glance

• High Trustworthiness: Enhances industry credibility through partner brand displays

Weaknesses:

• Weak Interactivity: Compared to RAYRAYlab, Nitex’s interactive experience may be more basic

• Lack of Innovation: The design style tends toward traditional business, lacking the visual impact of cutting-edge design